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DAKOV Circus: Coming to London in December
We’ve just started work on an exciting and unusual new project, consulting for the famed DAKOV Circus -hailing from the ex-Soviet nation of Georgia – on their first ever trip to the UK. Alchemy Content will be helping the Circus masters make the most of London’s fast paced social media environment, ahead of their big [...]
Amsterdam Dance Event 2011: Fever Pitched
We just had another highly successful trip to the annual Amsterdam Dance Event. Among the usual feverishly paced meetings by day and cutting edge club events by night, The Alchemy Group ran the press area at DJ Magazine’s 3500 capacity Top 100 DJs Awards Party. This included working to manage the huge online reaction to [...]
Authentic, Valuable, Relevant: Branded Content
Here’s an interesting story that ran in London’s Evening Standard paper last week titled: Brands Want To Be Content Creators It reveals the huge growth in popularity of branded content, be this digital, print or TV. It also shows how organisations at all levels are now embracing the statement that opens up our homepage – [...]
Content Consultation for Malaysian Spinmaster TV Show
We recently completed work on a fantastic project for Malaysian TV network Astro, in association with production company Kyanite. The Astro Hitz channel has been broadcasting the second series of Spinmaster – essentially an X Factor concept for aspiring DJs – lasting a couple of months and witling down 60 hopefuls to a final winner. [...]
Facebook Riot Instigators Highlight Need for Media Literacy
The recent riots in England inevitably lead to plenty of comment on the ‘role’ of digital media. In fact every key news story of the year has been dominated by the pros and cons of modern communications technology – from mobile phone hacking and celeb super-injunctions to the Arab Spring. But all the outrage and [...]
New Lifestyle Agency from Alchemy Group
Today can announce the launch of a new agency to join Alchemy Content, Alchemy Radio, Alchemy PR and Gloss Communications in the growing Alchemy Group. Alchemy Lifestyle will focus on bespoke publicity for brands, places & spaces. The new agency provides PR solutions for hotels, restaurants, bars, spas, music venues as well as festivals, events [...]
QR Codes on Everything
If digital is about anything it should be about making our complex lives easier. All too often it seems to do the opposite. Sometimes the simpler technologies turn out to be the most powerful. Just look at the SMS-based simplicity of Twitter. Indeed, look at SMS itself. We think QR codes are beginning to show [...]
Checkin Via App at Snowbombing
Here’s a video showing our integration of Facebook Places into the official Eristoff app guide to Volvo Snowbombing. Check out how to check in, so to speak. Building on Alchemy Content’s content-driven iPhone app from Snowbombing in 2010, this year we’re breaking new ground by being the first festival to unlock the potential of the [...]
Online and Opinionated
One of the defining characteristics of the majority of societies today is the need for everyone to have a strong opinion, and to voice it boldly about the smallest detail. Previous generations may well have kept such things to themselves, but in an era where we are invited to rate, comment on, vote for and [...]