We just had another highly successful trip to the annual Amsterdam Dance Event. Among the usual feverishly paced meetings by day and cutting edge club events by night, The Alchemy Group ran the press area at DJ Magazine’s 3500 capacity Top 100 DJs Awards Party.

This included working to manage the huge online reaction to David Guetta’s win, the popular success of many local Dutch DJs and handling the video and interview requirements of over 40 media teams.

ADE 2011 was bigger than ever but didn’t seem to be any less important or useful as a result. Much fun was made of my irresistable status update that I was ‘updating client social media profiles sandwiched between Frankie Knuckles and Derrick May‘, but if ADE can expand and still remain that personal (which it obviously can) then it’s future looks as exciting as it’s past 16 years.

Read our review of Amsterdam Dance Event 2011 on the Point Blank blog. We’ve been consulting on social media strategy for the award-winning DJ and music school, including maximising the online dialogue between clients via their own sponsorship of DJmag’s Top 100.

While we’re at it, might we suggest you SUBSCRIBE to Point Blank’s YouTube Channel, where video tutorials on the latest EDM production techniques are posted FREE every week.