Today can announce the launch of a new agency to join Alchemy Content, Alchemy Radio, Alchemy PR and Gloss Communications in the growing Alchemy Group.

Alchemy Lifestyle will focus on bespoke publicity for brands, places & spaces.

The new agency provides PR solutions for hotels, restaurants, bars, spas, music venues as well as festivals, events and launches.

We’re pleased to welcome Alchemy Lifestyle Director James Horrocks to the Group. James brings long-term experience in business management, marketing, sales and business affairs honed as managing director of fast-paced, changing market companies with turnovers in excess of £4 million per annum. (James’ LinkedIn profile).

James has programmed events at venues and festivals including Chinawhite, Glastonbury, Brighton Festival, Pacha Ibiza and many more and is responsible for syncing his React label’s twice chart hit ‘You’ve Got The Love’ for the finale scene of Sex And The City. He was also instrumental in creating the Café Del Mar CD series, the original boutique compilation series and runs Europe’s largest Latin American music party, La Bomba – Latin Explosion.

Alchemy Group MD Matt Learmouth says “The role of a PR consultancy is changing and the multi-platform approach of the Alchemy Group reflects this. James has a wealth of experience across business management, marketing and PR, and one of the best contacts books in the business. Alchemy Lifestyle increases our offering yet further and is an exciting new addition to the existing agencies”.

Other Alchemy Group Websites
AlchemyLifestyle.co.uk
AlchemyPR.com
GlossCommunications.co.uk
AlchemyRadio.com