So the final element of our website is now in place. The ‘Why Content Strategy Matters’ presentation answers some of the big questions that crop up when getting to grips with digital content.

The slideshow’s home on the site is our page entitled ‘Why?’, but in the spirit of the medium it is of course also fully embeddable. So it appears above, on my LinkedIn profile, and on the excellent Slideshare social network for starters. Please feel free to use it wherever you like too. Even better, ask us to come in and give you the full personalised presentation, as there is plenty more background info.

We believe this is a great way to focus attention on the exciting potential of digital, rather than simply bemoaning its negative disruptive effects. Let us know what you think.